New Concept Mohito

The first salons in a new concept

Multilayering, delamination, relief, textured shades of white - these are the key words that accompanied us when designing the new image of the Mohito brand. The concept is based on building multilayer, backlit screens, creating the effect of stratification of the wall on which the clothing is displayed. In a series of homogeneous, modular, minimalist hangers, the distinguishing feature is a tall wardrobe made of transparent materials. Delicate distortions of the form and color of the displayed clothing, through the use of fluted glass in the partitions of the wardrobe, create an additional quality of the interior, consistent and variable with the change of the collection in different seasons. The interior is complemented by a cash register furniture, which is a composition of ceramic sinters; boards with fine, subtly diversified textures. In the platforms, displays, furniture, mirrors and fitting rooms, we used soft, oval forms, creating a more friendly and delicate interior environment, insulated with elements of bleached wood. We built this interior for a woman looking for her own style.