NEW CONCEPT RESERVED 2023

The characteristic features of New Concept Reserved brand are availability, openness and mobility. The mood of the designed interior is gentle and calm, while creating space for attractive clothing display. Delicate softness of the form on the walls, ceilings and display case creates a friendly, calm atmosphere in the commercial interior. The dominant material used both outside and inside the store is a thick structure of mineral plaster. The Concept design assumes the creation of open spaces that encourage entry. Starting with the complete opening of the display case, which signals the availability of the interior arranged using characteristic, illuminated plaster elements through the combination of rectangular solid forms with soft, curved ones. Straightness with delicate softness is the main motif of the ceiling in the concept. The form of its surfaces is emphasized and enhanced by the play of shadow and light. Soft light is an important element of the fitting room area, achieved thanks to an illuminated glass panel. The sales room is arranged on the basis of block combinations in the form of elements such as tables and platforms with an oak finish with light furniture constructed based on round and rectangular profiles. A large part of the furniture and decorative elements is additionally highlighted with soft lighting, which both carves the space and illuminates the clothing. The design of the New Concept emphasizes the features of the brand, ensuring consistency between the interior design and the trade philosophy. The process of changes in both the architecture and trade is a reaction to the changing expectations and requirements of future customers. New post-pandemic experiences, technology development and growing ecological awareness of customers became the guidelines of the New Reserved Concept.