New Reserved store in Milan. Situated in a prestigious location in Corso Vittorio Emanuele II just next to Piazza del Duomo, our design embodies the city’s enduring fashion spirit. Step into space where design harmonizes with Milan’s timeless allure, creating a tasteful canvas for the featured clothing. The shop’s design invites you to experience a space where architecture and fashion converge, making every visit a quiet celebration of style in this vibrant urban setting. The interior of the store is gentle in expression, thanks to the use of soft forms and gentle lighting, which not only illuminates the clothing, but also sculpts the space of the store, thanks to the play of light shadows. Thick structured mineral plaster, being the dominant material in the interior, diffuses light, making the space even warmer and inviting. The arrangement is divided into two floors and a mezzanine, accessible by stairs enriched with decorative, yet minimalist railings.