We present the project of a new concept of chain stores for the DUKA brand. The scope of the project included interior architecture, equipment system and storefronts arrangement. The whole is based on minimalism and simplicity of solutions, characteristic for scandinavian design. The entrance is decorated by two large storefronts- dedicated to table culture and kitchen culture, which encourage to visit the store. The interior is enlivened by subtly integrated plants and natural wooden elements with a characteristic greenhouse in the center of store.