We present our latest Milan project, Reserved, located on the bustling Corso Buenos Aires street, known for its vibrant energy and eclectic mix of shops and boutiques.

The space we designed takes into account the existing structure of the tenement house, exposing existing window niches and steel construction. As a result, the new Reserved concept is presented in a slightly raw and rustic character, maintaining the use of natural materials, rounded forms, and soft light. We decided to highlight the columns covered with expanding fire-resistant paint. Their rough texture is balanced by the warmth of wooden furnishings, creating a cozy atmosphere. Soft, diffused lighting enhances the tactile quality of the fabrics and garments on display. Circular shapes and gentle curves contrast with the austerity of exposed installations, the roughness of the columns, and the brick textures of partially revealed walls.

Visit our Reserved store on Corso Buenos Aires, where warm materials, delicate light, and a multitude of textures create a space that not only defines style but also inspires.