Reserved – Cairo, Festival City

The first designs by Studio 1:1 implemented in Africa and the Middle East

05-02-2015 marked the opening of the first Reserved store in Africa. Its premises are located in the shopping centre called Festival City in Cairo in Egypt. The store covers more than 1500 m2. Due to the fact that Egypt is one of the most liberal countries in the region we were able to divide the space into specific departments (men's, women's and children's), which are in keeping with the European standards. In 2015 we also opened stores in the Middle East, in Quatar, Kuweit and Saudi Arabia.